Why You Need LinkedIn Marketing for Your Business

linkedin marketing for your business

Why You Need LinkedIn Marketing for Your Business

It’s no secret that LinkedIn is the world’s largest professional social network. As of October 2022 it has over 875 million users and 58 million registered companies worldwide. 13 million users are in Australia alone. If you are looking to grow your business, then it’s vital that you have an active presence on LinkedIn. But why should you use LinkedIn for marketing? Let’s dig into why it’s important for your brand and how you can get started, or improve your current performance.

B2B Interactions

LinkedIn is a professional network. It’s where you can connect with people who know you and people who want to know you. It is also a place where you can connect with people who can help grow your business. LinkedIn is not just for jobseekers, but it is also a fantastic platform to find opportunities that may lead to new business partnerships or even acquisitions.

40% of users access LinkedIn on a daily basis, clocking up over 1 billion interactions every month. It is important however to make sure your content aligns with usage. LinkedIn is used sparingly, so you only have a few minutes to make an impact. Users only spend on average about 17 minutes on LinkedIn per month. So if you thought posting a 30 min video about your company was a good idea – think again. Ideal viewing times for video are around the 30 sec to 2 min mark. Likewise articles and blog posts should remain under 5 minutes reading time. It’s sad but true – most users are too busy to engage any longer.

Higher Conversion Rates

LinkedIn is a great place to connect with people. It’s a great place to build trust and credibility, and it’s a great way to build your personal or business brand. The platform is an excellent way of reaching out to prospects and it can help you attract new clients while also making sure that existing ones remain happy with your services.

Only around 3 million users share content on a weekly basis. This means that only about 1% of LinkedIn’s 260 million monthly users share posts, and those 3 million or so users net the 9 billion impressions. If you are not sharing content on a weekly basis, you are missing out on that juicy traffic that could be generating leads for your business!

LinkedIn marketing is important because it helps build professional relationships and influences people with authority.

If you are an entrepreneur or small business owner, LinkedIn can be an invaluable tool for building your brand among other professionals in your industry. To get started, you should create a profile that highlights the value you offer to clients or customers. This will help increase trust and credibility among those who might not know much about your business but could potentially become customers. You can also use LinkedIn to connect with influencers in your industry, who may be able to help spread awareness about the value of what you do, as well as drive more traffic back towards your website or landing page.

LinkedIn marketing is important for your business because it helps build professional relationships and influences people with authority like decision makers and CEOs. Over 63 million decision makers are on LinkedIn! So where are you?

Because of LinkedIn’s ability to filter results according to metrics such as company, location, number of years of experience, function, and seniority level, the platform easily tops its competitors for helping people make essential business connections.
Despite its advanced search capabilities, you will still want to optimize your LinkedIn profile. Ensure you have a professional headshot (not a photo from your most recent night out with friends). A professional photo will get on average 14 times more views than any other type of profile picture.

To boost your connection requests, make sure you list your current position. And list at least five relevant skills, as doing so increases the chance that your profile will be discovered.

Credible Content

LinkedIn is considered a credible source of content, so it’s no surprise that content marketers use it for lead generation and B2B marketing. A recent study shows that “how to” and list style posts perform best, along with long form content (900-1200 words), as well as content with short video or multiple images. Pro tip: use auto-captions on your videos so your audience does not need to have their sound on.

With the right approach and a content marketing strategy, LinkedIn can be a powerful tool for your business. It’s important to remember that LinkedIn marketing is not just about getting more likes or followers; it’s about building relationships and influencing people with authority.

If you want to utilise the benefits of LinkedIn marketing, reach out to us today and find out how we can help your business.

Fiona Mayor
fiona@popmedia.info