How to Increase Engagement on Social Media Before we get started with how to increase your social media engagement rate, let’s talk about what ‘engagement’ on social media actually is. What is Social Media Engagement? Social media engagement is an umbrella term that encapsulates any interaction a user...
Social media marketers bang on a lot about authenticity. Why exactly is it so important to present your authentic self on platforms that quite frankly seem to only display everyone's highlight reels? Pretending to be someone else or "code-switching" is broadly defined as adjusting one’s style...
Humans have an attention span of about 8 seconds. A little less than a goldfish. This might be depressing but we can only work with what we've got! So getting attention for your social media post will depend inevitably on the headline and there are a...