Code Switching and the Cost of Fitting In.
Social media marketers bang on a lot about authenticity. Why exactly is it so important to present your authentic self on platforms that quite frankly seem to only display everyone’s …
Style on a Zero Budget.
Our personal appearance, much like our social profiles, says a lot about who we are as a person or company. Of course we’ve always been told not to judge a …
Alt-Text (Not the Alt-Right)
Alt-text is a short phrase that’s used to identify images, typically on web pages. But as social media expands, alt-text is often added to images uploaded to social platforms as …
Cross-Posting. Now You Can Have it Both Ways!
Cross-Posting from Facebook to Instagram? Yes please with a cherry on top!? This feature is beginning to roll out now and has many social media marketers excited about the possibilities. …
Insta-Fabulous
I often get lost in my instagram feed. I love it. I respond to beautiful imagery so it’s the perfect medium for me. But is it right for your business? …