10 Small Business Marketing Strategies That Work - If you want your business to succeed, you need to reach a new audience and bring in new customers. As a small business owner, you know well that there are many obstacles that prevent people from trying...
Social media marketers bang on a lot about authenticity. Why exactly is it so important to present your authentic self on platforms that quite frankly seem to only display everyone's highlight reels? Pretending to be someone else or "code-switching" is broadly defined as adjusting one’s style...
Our personal appearance, much like our social profiles, says a lot about who we are as a person or company. Of course we've always been told not to judge a book by it's cover, but let's face it we are all judging - ALL. THE....
Alt-text is a short phrase that’s used to identify images, typically on web pages. But as social media expands, alt-text is often added to images uploaded to social platforms as well. The reason for this is two-fold - firstly it allows visually impaired users to...
Cross-Posting from Facebook to Instagram? Yes please with a cherry on top!? This feature is beginning to roll out now and has many social media marketers excited about the possibilities. It also allows small business to post across both channels without the need for a...
I often get lost in my instagram feed. I love it. It's the perfect medium for me as I respond to beautiful imagery. But is it right for your business? Over the last four years, Instagram has expanded to over 500 million monthly active users. There...
A new client came to me this week and said “I need 800 signups on my opt-in email form by the end of September. I have 12K followers across Twitter, Instagram and Facebook but my conversion rate is really low. What is the problem?” A brief...
Everybody's doing it and you've got a bad case of FOMO. Your social media presence is either non-existent or restricted to your personal Facebook feed with pictures of your cat/dog/hamster and various forgettable nights out. But, what if the hype is real and you could make...