How to Craft Engaging Content Using AI

Artificial Intelligence tools like ChatGPT and Copy.ai have become an integral part of creating content. With the help of AI, businesses can create content that is engaging, personalised and tailored to their audience. However, the key to crafting engaging content using AI prompts lies in understanding how to craft them in a way that achieves the goals of the business. Let’s work out how you can create effective prompts to craft engaging content for your business. And what type of content you should be using AI for.

1. Identify your content goal

The first step in creating effective AI prompts is to identify your content goal. What do you want to achieve with your content. Is it to increase brand awareness? Drive website traffic? Generate leads? Or increase sales?

Once you identify your content goals, you can use AI prompts to create content specifically designed to achieve those goals. For example, if you aim to drive traffic to your website, focus your AI prompts on creating search engine optimised content.

• You can use AI to generate blog posts on chosen topics that are relevant to your market. For example if you run an interior design business you can use AI to generate content ideas on floor coverings, furniture design or kitchen trends. The key to this is ensuring you include relevant keywords that your audience is searching for.

2. Using the right AI tool

There are a variety of AI tools available to help create content. Some tools generate content from scratch, while others optimise existing content. To choose the right tool, consider the content goal and the type of content required. Crafting the right kind of engaging content depends on your existing knowledge of these factors.

For example, businesses that want to create blog posts can use tools like ChatGPT, Copy.ai or Jasper to generate content ideas or even complete blog posts. On the other hand, businesses that want to optimise existing content for search engines can use tools like SurferSEO or Clearscope.

3. Understanding your target audience

To create effective AI prompts, you must understand your target audience. AI prompts should be crafted in a way that resonates with the audience and speaks directly to their pain points. You can use tools like Google Analytics and AnswerthePublic.com as well as other social media listening tools, to gain insights into what your target audience wants.

If your target audience is millennials, the AI prompt could be focused on creating content that is visually engaging and optimised for mobile devices. AI can also help you write product descriptions or captions tailored specifically for that market. Creating engaging content using AI depends heavily on how well you craft the initial requests.

4. Use NLP to create compelling headlines

One of the most important aspects of creating effective content is crafting compelling (and clickable) headlines. Businesses can use AI prompts to create headlines that grab the reader’s attention and entice them to read further. To identify the language patterns and words that are most effective, NLP (Natural Language Processing) can analyse existing headlines. This allows you to make the necessary changes to supercharge your content. You can use the same process for crafting engaging social media captions.

There are tools you can use such as CoSchedule’s Headline Analyzer or Outbrain’s Headline Tool to create compelling headlines that are optimised for click-through rates. These tools analyse the headline and provide a score based on factors such as length, emotional impact and power words.

5. Focus on personalisation

Personalisation is key to creating content that resonates with the audience. Businesses can use AI prompts to create personalised content that speaks directly to the reader’s interests and needs. Utilise data such as search history, location, and past behaviour to tailor the personalised content for the reader. If you are using AI for your social media content, check your insights and see which posts have had the most engagement – these can be your starting point fro crafting new content and getting AI to help you.

For example, if your audience is searching for “best cafes in Melbourne CBD”, use AI prompts to create personalised content that provides recommendations for cafes in that specific location.

6. How engaging was the content you created?

Most importantly you must measure the success of your content to determine whether the AI prompts were effective in achieving your content goals. Metrics such as website traffic, engagement, reach and conversion rates can be used to measure the success of your content.

The key items for crafting high impact content using AI are to understand your target market, clarify the type of content you want to create, research relevant keywords to be included and make it personal. Be specific when asking your AI tool to create content for you and never, ever copy and paste your AI produced content!

Proof read it, add your own spin and the tone of voice associated with your brand. After al, AI is meant to help you NOT replace you.