social media

Today, we're diving into a topic that concerns anyone navigating the social media landscape – banned hashtags on Instagram. Whether you're just starting or you're already in the digital game, understanding the rules of Instagram is vital for a successful social media presence. The Basics: What...

Do you hear the term SEO and your eyes start to glaze over? What even is SEO anyway and why do you need it? SEO is Search Engine Optimisation and believe me, your website needs it! I've summarised the main terms below for you so you...

In recent years, influencer marketing has become an increasingly popular strategy for brands to reach their target audience. With the rise of social media, influencers have become powerful voices in the online world, with millions of followers tuning in to their every post. Let's dive...

It's no secret that LinkedIn is the world's largest professional social network. As of October 2022 it has over 875 million users and 58 million registered companies worldwide. 13 million users are in Australia alone. If you are looking to grow your business, then it's...

How to Increase Engagement on Social MediaBefore we get started with how to increase your social media engagement rate, let’s talk about what ‘engagement’ on social media actually is. What is Social Media Engagement?Social media engagement is an umbrella term that encapsulates any interaction a user...