10 Small Business Marketing Strategies That Work - If you want your business to succeed, you need to reach a new audience and bring in new customers. As a small business owner, you know well that there are many obstacles that prevent people from trying...
How to Increase Engagement on Social Media Before we get started with how to increase your social media engagement rate, let’s talk about what ‘engagement’ on social media actually is. What is Social Media Engagement? Social media engagement is an umbrella term that encapsulates any interaction a user...
Using google trends can give you the edge over your competitors, drive traffic to your website and boost your engagement on social media platforms....
Imagine a world without colour - food would appear tasteless, emotions would be dulled and your marketing would become ineffectual. Why? Because as human beings our emotions and perceptions are all influenced by colour. Colours relate to the mind, the body, the emotions and the...
Social media marketers bang on a lot about authenticity. Why exactly is it so important to present your authentic self on platforms that quite frankly seem to only display everyone's highlight reels? Pretending to be someone else or "code-switching" is broadly defined as adjusting one’s style...
Instagram Reels has dropped and if you're thinking it's a lot like TikTok you'd be right. Facebook (Instagram's parent company) tried, and failed, to launch a stand-alone app called Lasso in 2018 as an alternative to TikTok, but shut it down in 2020. With the American government...
Level up your social media game for 2020! We all start a new year with great intentions, resolutions and goals to be consistent with our social media posting. And then it's February and your poor ol' socials haven't had any love! If you are stuck for imagery...
Humans have an attention span of about 8 seconds. A little less than a goldfish. This might be depressing but we can only work with what we've got! So getting attention for your social media post will depend inevitably on the headline and there are a...
Keywords are important for pretty much everything you do on the internet. Keywords are how your customers find what they are looking for and they cover everything from blog posts, advertisements, social media posts and website descriptions. If you haven't done any keyword research for...