social media tips

Knowing your audience is the key to success in advertising and marketing. Schwarz's 5 Stages of Awareness, a fundamental concept in the advertising industry, can significantly enhance your marketing strategies. This model helps marketers tailor their communication and visual marketing strategies to reach and engage...

Today, we're diving into a topic that concerns anyone navigating the social media landscape – banned hashtags on Instagram. Whether you're just starting or you're already in the digital game, understanding the rules of Instagram is vital for a successful social media presence. The Basics: What...

In recent years, influencer marketing has become an increasingly popular strategy for brands to reach their target audience. With the rise of social media, influencers have become powerful voices in the online world, with millions of followers tuning in to their every post. Let's dive...

How to Increase Engagement on Social MediaBefore we get started with how to increase your social media engagement rate, let’s talk about what ‘engagement’ on social media actually is. What is Social Media Engagement?Social media engagement is an umbrella term that encapsulates any interaction a user...

Imagine a world without colour - food would appear tasteless, emotions would be dulled and your marketing would become ineffectual. Why? Because as human beings our emotions and perceptions are all influenced by colour. Colours relate to the mind, the body, the emotions and the...

Instagram Reels has dropped and if you're thinking it's a lot like TikTok you'd be right. Facebook (Instagram's parent company) tried, and failed, to launch a stand-alone app called Lasso in 2018 as an alternative to TikTok, but shut it down in 2020.  With the American government...