brand strategy

It's no secret that LinkedIn is the world's largest professional social network. As of October 2022 it has over 875 million users and 58 million registered companies worldwide. 13 million users are in Australia alone. If you are looking to grow your business, then it's...

How to Increase Engagement on Social MediaBefore we get started with how to increase your social media engagement rate, let’s talk about what ‘engagement’ on social media actually is. What is Social Media Engagement?Social media engagement is an umbrella term that encapsulates any interaction a user...

Imagine a world without colour - food would appear tasteless, emotions would be dulled and your marketing would become ineffectual. Why? Because as human beings our emotions and perceptions are all influenced by colour. Colours relate to the mind, the body, the emotions and the...