social media marketing, pop media and design, pop media, social media, content marketing, facebook advertising, instagram

Cross-Posting. Now You Can Have it Both Ways!

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Cross-Posting from Facebook to Instagram? Yes please with a cherry on top!? This feature is beginning to roll out now and has many social media marketers excited about the possibilities. It also allows small business to post across both channels without the need for a third party app, which can alleviate financial stress and save time. Read more from the original article on the Social Media Examiner.



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I often get lost in my instagram feed. I love it. I respond to beautiful imagery so it’s the perfect medium for me. But is it right for your business? Over the last four years, Instagram has expanded to over 500 million monthly active users. There are over 30 billion shared photos, with 70 million photos on average uploaded daily and 25 billion likes on content per day. Of those half

Social Media Audit

Audit is not a Dirty Word.

 popmedia    15 Comments

A new client came to me this week and said “I need 800 signups on my opt-in email form by the end of September. I have 12K followers across Twitter, Instagram and Facebook but my conversion rate is really low. What is the problem?” A brief look at this client’s social media feed told me everything I needed to know. The product this client is launching is fantastic – a

social media marketing

So you think it’s time to get social?

 popmedia    1 Comment

Everybody’s doing it and you’ve got a bad case of FOMO. Your social media presence is either non-existent or restricted to your personal Facebook feed with pictures of your cat/dog/hamster and various forgettable nights out. But, what if the hype is real and you could make social media work for you? It doesn’t matter if you’re a start-up or a successful business, investing in a social media strategy can drive