Humans have an attention span of about 8 seconds. A little less than a goldfish. This might be depressing but we can only work with what we’ve got! So getting attention for your social media post will depend inevitably on the headline and there are a few tried and tested headline rules that work for social media. Negativity – according to research headlines with negative superlatives (never, worst, stop) earn
Keywords are important for pretty much everything you do on the internet. Keywords are how your customers find what they are looking for and they cover everything from blog posts, advertisements, social media posts and website descriptions. If you haven’t done any keyword research for your business you may as well close the doors, turn the lights off and whisper prayers to the universe that a customer finds you somewhere,
Our personal appearance, much like our social profiles, says a lot about who we are as a person or company. Of course we’ve always been told not to judge a book by it’s cover, but let’s face it we are all judging – ALL. THE. TIME. You probably want to look like a million dollars and you want your company to impart that perfect blend of professionalism, success and approachability
Alt-text is a short phrase that’s used to identify images, typically on web pages. But as social media expands, alt-text is often added to images uploaded to social platforms as well. The reason for this is two-fold – firstly it allows visually impaired users to ‘hear’ the images as a screen reader will read the alt-text or image descriptor and secondly, alt-text can be used to make your content rank
Cross-Posting from Facebook to Instagram? Yes please with a cherry on top!? This feature is beginning to roll out now and has many social media marketers excited about the possibilities. It also allows small business to post across both channels without the need for a third party app, which can alleviate financial stress and save time. Read more from the original article on the Social Media Examiner.