5 Tips to Maximise Your SEO
The cold hard truth is this – if your website isn’t ranking on the first page of Google, 75% of people searching won’t find you. There are plenty of things you can do to improve your ranking and here are 5 of the best (and easiest) that you can achieve right now. 1. Align Your Content With Search Intent You want to find out what searches rank highest for your
Google Trends…So Hot Right Now.
Google is synonymous with search the world over. “Just google it” is a common refrain when you want to find out anything from where the nearest service station is to the mating rituals of the Amazonian pink dolphin. Google processes around 40,000 search queries PER SECOND! Apart from allowing users to view interesting and useful information, Google has a vast amount of data on exactly what people are searching for
Colour Me Happy. Using Colour Psychology in Brand Marketing
Imagine a world without colour – food would appear tasteless, emotions would be dulled and your marketing would become ineffectual. Why? Because as human beings our emotions and perceptions are all influenced by colour. Colours relate to the mind, the body, the emotions and the essential balance between all three. Think about your perceptions of food and the way food is marketed to us. Not just the colour of the
Code Switching and the Cost of Fitting In.
Social media marketers bang on a lot about authenticity. Why exactly is it so important to present your authentic self on platforms that quite frankly seem to only display everyone’s highlight reels? Pretending to be someone else or “code-switching” is broadly defined as adjusting one’s style of speech, appearance, behaviour, and expression in ways that will optimise the comfort of others in exchange for fair treatment, quality service, and employment
For Reels.
Instagram Reels has dropped and if you’re thinking it’s a lot like TikTok you’d be right. Facebook (Instagram’s parent company) tried, and failed, to launch a stand-alone app called Lasso in 2018 as an alternative to TikTok, but shut it down in 2020. With the American government now banning Chinese social media apps TikTok and WeChat, Instagram Reels could have a much higher chance of success thanks to its prime