seo tips and tricks, 5 tips to maximise your website seo

5 Tips to Maximise Your SEO

 Fiona Mayor  

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The cold hard truth is this – if your website isn’t ranking on the first page of Google, 75% of people searching won’t find you. There are plenty of things you can do to improve your ranking and here are 5 of the best (and easiest) that you can achieve right now. 1. Align Your Content With Search Intent You want to find out what searches rank highest for your

google trends, social media trends

Google Trends…So Hot Right Now.

 Fiona Mayor  

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Google is synonymous with search the world over. “Just google it” is a common refrain when you want to find out anything from where the nearest service station is to the mating rituals of the Amazonian pink dolphin. Google processes around 40,000 search queries PER SECOND! Apart from allowing users to view interesting and useful information, Google has a vast amount of data on exactly what people are searching for

colour psychology in brand marketing

Colour Me Happy. Using Colour Psychology in Brand Marketing

 Fiona Mayor  

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Imagine a world without colour – food would appear tasteless, emotions would be dulled and your marketing would become ineffectual. Why? Because as human beings our emotions and perceptions are all influenced by colour. Colours relate to the mind, the body, the emotions and the essential balance between all three. Think about your perceptions of food and the way food is marketed to us. Not just the colour of the

code switching and the cost of fitting in

Code Switching and the Cost of Fitting In.

 Fiona Mayor  

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Social media marketers bang on a lot about authenticity. Why exactly is it so important to present your authentic self on platforms that quite frankly seem to only display everyone’s highlight reels? Pretending to be someone else or “code-switching” is broadly defined as adjusting one’s style of speech, appearance, behaviour, and expression in ways that will optimise the comfort of others in exchange for fair treatment, quality service, and employment

instagram reels

For Reels.

 Fiona Mayor  

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Instagram Reels has dropped and if you’re thinking it’s a lot like TikTok you’d be right. Facebook (Instagram’s parent company) tried, and failed, to launch a stand-alone app called Lasso in 2018 as an alternative to TikTok, but shut it down in 2020.  With the American government now banning Chinese social media apps TikTok and WeChat, Instagram Reels could have a much higher chance of success thanks to its prime

the hashtag list for business

The Hashtag List for Business

 Fiona Mayor  

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Level up your social media game for 2020! We all start a new year with great intentions, resolutions and goals to be consistent with our social media posting. And then it’s February and your poor ol’ socials haven’t had any love! If you are stuck for imagery and layouts, I always recommend Canva for great templates – they have some terrific images, fonts and backgrounds to make it easy for you.For those of