Colour Me Happy. Using Colour Psychology in Brand Marketing
Imagine a world without colour – food would appear tasteless, emotions would be dulled and your marketing would become ineffectual. Why? Because as human beings our emotions and perceptions are all influenced by colour. Colours relate to the mind, the body, the emotions and the essential balance between all three. Think about your perceptions of food and the way food is marketed to us. Not just the colour of the
Code Switching and the Cost of Fitting In.
Social media marketers bang on a lot about authenticity. Why exactly is it so important to present your authentic self on platforms that quite frankly seem to only display everyone’s highlight reels? Pretending to be someone else or “code-switching” is broadly defined as adjusting one’s style of speech, appearance, behaviour, and expression in ways that will optimise the comfort of others in exchange for fair treatment, quality service, and employment
For Reels.
Instagram Reels has dropped and if you’re thinking it’s a lot like TikTok you’d be right. Facebook (Instagram’s parent company) tried, and failed, to launch a stand-alone app called Lasso in 2018 as an alternative to TikTok, but shut it down in 2020. With the American government now banning Chinese social media apps TikTok and WeChat, Instagram Reels could have a much higher chance of success thanks to its prime
The Hashtag List for Business
Level up your social media game for 2020! We all start a new year with great intentions, resolutions and goals to be consistent with our social media posting. And then it’s February and your poor ol’ socials haven’t had any love! If you are stuck for imagery and layouts, I always recommend Canva for great templates – they have some terrific images, fonts and backgrounds to make it easy for you.For those of
Five Ways to Write A Click Worthy Headline.
Humans have an attention span of about 8 seconds. A little less than a goldfish. This might be depressing but we can only work with what we’ve got! So getting attention for your social media post will depend inevitably on the headline and there are a few tried and tested headline rules that work for social media. Negativity – according to research headlines with negative superlatives (never, worst, stop) earn