free, zero dollar design tools

Style on a Zero Budget.

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Our personal appearance, much like our social profiles, says a lot about who we are as a person or company. Of course we’ve always been told not to judge a book by it’s cover, but let’s face it we are all judging – ALL. THE. TIME. You probably want to look like a million dollars and you want your company to impart that perfect blend of professionalism, success and approachability

alt-text on instagram posts, how to add alt-text to instagram posts, why alt-text is important

Alt-Text (Not the Alt-Right)

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Alt-text is a short phrase that’s used to identify images, typically on web pages. But as social media expands, alt-text is often added to images uploaded to social platforms as well. The reason for this is two-fold – firstly it allows visually impaired users to ‘hear’ the images as a screen reader will read the alt-text or image descriptor and secondly, alt-text can be used to make your content rank

social media marketing, pop media and design, pop media, social media, content marketing, facebook advertising, instagram

Cross-Posting. Now You Can Have it Both Ways!

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Cross-Posting from Facebook to Instagram? Yes please with a cherry on top!? This feature is beginning to roll out now and has many social media marketers excited about the possibilities. It also allows small business to post across both channels without the need for a third party app, which can alleviate financial stress and save time. Read more from the original article on the Social Media Examiner.



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I often get lost in my instagram feed. I love it. I respond to beautiful imagery so it’s the perfect medium for me. But is it right for your business? Over the last four years, Instagram has expanded to over 500 million monthly active users. There are over 30 billion shared photos, with 70 million photos on average uploaded daily and 25 billion likes on content per day. Of those half

Social Media Audit

Audit is not a Dirty Word.

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A new client came to me this week and said “I need 800 signups on my opt-in email form by the end of September. I have 12K followers across Twitter, Instagram and Facebook but my conversion rate is really low. What is the problem?” A brief look at this client’s social media feed told me everything I needed to know. The product this client is launching is fantastic – a