How to Increase Engagement on Social Media Before we get started with how to increase your social media engagement rate, let’s talk about what ‘engagement’ on social media actually is. What is Social Media Engagement? Social media engagement is an umbrella term that encapsulates any interaction a user...
The cold hard truth is this - if your website isn't ranking on the first page of Google, 75% of people searching won't find you. There are plenty of things you can do to improve your ranking and here are 5 of the best (and easiest)...
Using google trends can give you the edge over your competitors, drive traffic to your website and boost your engagement on social media platforms....
Imagine a world without colour - food would appear tasteless, emotions would be dulled and your marketing would become ineffectual. Why? Because as human beings our emotions and perceptions are all influenced by colour. Colours relate to the mind, the body, the emotions and the...
Social media marketers bang on a lot about authenticity. Why exactly is it so important to present your authentic self on platforms that quite frankly seem to only display everyone's highlight reels? Pretending to be someone else or "code-switching" is broadly defined as adjusting one’s style...
Instagram Reels has dropped and if you're thinking it's a lot like TikTok you'd be right. Facebook (Instagram's parent company) tried, and failed, to launch a stand-alone app called Lasso in 2018 as an alternative to TikTok, but shut it down in 2020. With the American government...
Level up your social media game for 2020! We all start a new year with great intentions, resolutions and goals to be consistent with our social media posting. And then it's February and your poor ol' socials haven't had any love! If you are stuck for imagery...
Humans have an attention span of about 8 seconds. A little less than a goldfish. This might be depressing but we can only work with what we've got! So getting attention for your social media post will depend inevitably on the headline and there are a...
Keywords are important for pretty much everything you do on the internet. Keywords are how your customers find what they are looking for and they cover everything from blog posts, advertisements, social media posts and website descriptions. If you haven't done any keyword research for...
Our personal appearance, much like our social profiles, says a lot about who we are as a person or company. Of course we've always been told not to judge a book by it's cover, but let's face it we are all judging - ALL. THE....
Alt-text is a short phrase that’s used to identify images, typically on web pages. But as social media expands, alt-text is often added to images uploaded to social platforms as well. The reason for this is two-fold - firstly it allows visually impaired users to...
Cross-Posting from Facebook to Instagram? Yes please with a cherry on top!? This feature is beginning to roll out now and has many social media marketers excited about the possibilities. It also allows small business to post across both channels without the need for a...