Imagine a world without colour – food would appear tasteless, emotions would be dulled and your marketing would become ineffectual. Why? Because as human beings our emotions and perceptions are …
Social media marketers bang on a lot about authenticity. Why exactly is it so important to present your authentic self on platforms that quite frankly seem to only display everyone’s …
Instagram Reels has dropped and if you’re thinking it’s a lot like TikTok you’d be right. Facebook (Instagram’s parent company) tried, and failed, to launch a stand-alone app called Lasso …
Level up your social media game for 2020! We all start a new year with great intentions, resolutions and goals to be consistent with our social media posting. And then …
Humans have an attention span of about 8 seconds. A little less than a goldfish. This might be depressing but we can only work with what we’ve got! So getting …