30 Mar 3 Things You Need to Do to Fix Your Website Now
Your website is often the first point of contact between your business and your potential customers. It is crucial for businesses to have a website that provides an excellent user experience (UX) to create a positive impression and retain visitors. Let’s find out more about what makes a great website from a user experience point of view and what businesses need to do in order to improve their websites for UX in order of priority.
What makes a great website from a UX point of view?
A great website should be easy to use, visually appealing and provide users with the information they need quickly and efficiently. Here are some key elements that make a website great from a UX point of view:
1. Clear Navigation:
The navigation of a website should be clear and easy to use. Visitors should be able to find what they are looking for quickly and easily. A well-designed navigation menu helps visitors find their way around the website without getting lost. Navigation should be consistent throughout the website and align what your key colours to reinforce your brand.
2. Fast Load Times:
Load time is critical for a website’s success. Visitors will quickly leave a website that takes too long to load. Slow load times can negatively affect a website’s bounce rate and search engine rankings. Businesses should optimise their website’s load time by compressing images and minimising code. There are multiple plugins available to assist you with this. Certain web hosting providers also provide tools to minimise your load times.
3. Mobile Responsiveness:
Over 60% of website traffic comes from mobile devices.Therefore it is crucial that your website is mobile responsive. A mobile responsive website automatically adjusts its layout to fit the screen size of the device being used. A mobile responsive website ensures that visitors have a positive experience regardless of the device they are using. A good web developer will test and enhance your website for both android and iPhone mobile devices and different web browsers.
A website’s content should be easy to read. Visitors should be able to scan the content quickly and find the information they need. A well-designed website uses a font that is easy to read and has plenty of white space to make the content more readable. Whilst it can look funky to have many different coloured backgrounds or white text on a black background, the simple truth is – it’s harder to read. This increases the chances that your potential customer will ‘bounce’ off your website and visit someone else’s business site.
5. Call to Action:
A call to action (CTA) is a button or link that prompts the user to take action, such as making a purchase, filling out a form, or subscribing to a newsletter. A well-designed website includes clear and compelling CTAs that encourage visitors to take action. Ideally there should be a clear CTA on each page of your website.
6. Visual Appeal:
Visual appeal plays a significant role in a website’s success. A website that is visually appealing can capture the visitor’s attention and keep them engaged longer. A website’s design should be consistent with the brand’s image.
7. Search Engine Optimisation:
Search engine optimisation (SEO) is crucial for a website’s success. A well-optimised website is more likely to appear in search engine results pages (SERPs). Businesses should optimise their website’s content, metadata and URLs for search engines to ensure their website is easy to find. SEO services are one of our key offerings and make a huge difference to the success of your website.
What businesses need to do to improve their websites for UX in order of priority?
Now that we know what makes a great website from a UX point of view, let’s discuss what you need to do to improve your website for UX in order of priority.
1. Improve Load Times:
Load time is critical for a website’s success. Visitors will quickly leave (or bounce) a website that takes too long to load. Improving load time should be the top priority for businesses looking to improve their website’s UX. Businesses can improve load time by compressing images, minimising code, and using content delivery networks (CDNs).
2. Ensure Mobile Responsiveness:
With over 60% of people accessing the internet via mobile devices, it is crucial for websites to be mobile responsive. Businesses should ensure that their website is mobile responsive and works well on all devices. A mobile responsive website ensures that visitors have a positive experience regardless of the device they are using.
3. Improve Navigation:
Clear and easy-to-use navigation is crucial for a website’s success. Businesses should review their website’s navigation and make sure it is easy to use and follows a consistent theme. Having two menu sources – a primary menu at the top of your website and a sitemap or footer menu is key.
Want a refresh of your existing website or something brand spanking new? Get in touch with us today.