10 Small Business Marketing Strategies That Work

small business marketing strategies that work

10 Small Business Marketing Strategies That Work – If you want your business to succeed, you need to reach a new audience and bring in new customers. As a small business owner, you know well that there are many obstacles that prevent people from trying out your product or service. But there are ways to get around them! In this article, I’ll show you ten marketing strategies that will help you increase your reach and grow your business:

1. Make your site mobile-friendly.

When designing your website it is essential to make sure it’s optimised for mobile! Over 50% of web traffic comes from mobile devices. Your website is missing out on valuable traffic if it’s not able to be viewed properly on a mobile device. Mobiles devices include smartphones and tablets, such as iPads.

Design your website with a user in mind, not the search engine. Focus on making it easy to navigate, read and use by a person who may be using their phone while they’re trying to find something on the site.

Make it easy to buy from you! Logging into an account is much easier than filling out forms and processing payments manually. Consider using Stripe or PayPal as payment processors — they’re some of the most trusted names in payment processing and have great customer support teams that can walk you through setting up an account with them. They also integrate easily with ecommerce plugins on platforms such as wordpress.

Make sure your website has a clear call-to-action button (“buy now,” “sign up,” etc.). The more obvious this is, the faster consumers will be able to complete what they came there for without having trouble finding where exactly they need go first!

2. Testimonials can help.

Testimonials are another way to build trust with your audience. You should be able to find customers who are willing to vouch for you. If someone says, “I have been a customer of [your company] for three years,” it will be more believable than if they were just saying that as part of a scripted testimonial. Google reviews are an excellent and trusted review source for any business. Encourage your customers to leave a review by giving them a direct link to your Google My Business page.

You can also ask them how they found out about you, what services they used, and why they keep coming back. Testimonials make readers want more information on what makes this business so great. They give readers a reason to learn more about you and your business —and maybe even make an appointment or buy from you.

3. Develop an enticing offer.

It’s important to create an enticing offer that will get customers to buy from you. If you have a unique product or service, make sure your offer includes something that people can’t find anywhere else.

For example, if your business sells children’s books and games, try offering a free gift card with each purchase of a children’s book (or game) for one week only. The gift card should be redeemable for any product in the store so that customers don’t feel limited by what they’re getting on their own as part of the deal. This gives them more options and keeps them coming back because they know there are other great deals waiting for them next time!

4. Try direct mail.

One of the most effective ways to target specific demographics, locations and interests is through direct mail. Direct mail can be used to target specific life events like getting married or having a baby. It’s also a great way to keep in touch with customers who have existing relationships with your business by sending them coupons and offers for future purchases.

When it comes to small business marketing, cold emailing is one of the most effective strategies. It’s a great way to connect with potential customers who may not be familiar with your business. Here are a few tips for using cold email to market your small business:

  • Start by creating a list of potential customers.
  • Research the companies you want to target and find out who the decision-makers are.
  • Draft a personalised email that introduces your business and explains why you think they would be a good fit for your products or services.
  • Send the email and follow up with phone calls if necessary.
  • Keep track of your results and adjust your strategy as needed.

5. Create a marketing calendar.

A marketing calendar is essential for all businesses, especially small businesses. It’s the key to organising your marketing efforts and making sure you’re spending your time, energy and money on activities that support your business goals.

Create a dedicated space in your planner or online calendar where you can plan out all of the content you want to create over the next few months (or longer if necessary). Your calendar should include:

  • The dates when campaigns will run; this could be social media posts or newsletters sent out on specific days/times each week
  • The amount of time needed for each post/email so that there’s enough room left over in the month for other promotional activities (like sending postcards or thank you gifts)

6. Utilise content marketing.

Content marketing is a great way to build trust with your customers, attract new ones, and create a community around your brand. The best part about content marketing is that it’s not just for businesses with big budgets—you can promote your business without spending anything (other than your time).

If you don’t know where to begin with your content creation, here are some tips:

  • Create content that people want to read and share. This can be anything from recipes or DIY tutorials to interviews with industry leaders and advice columns on relevant topics like finances or healthcare. If you’re not sure what type of content will work best for your audience, try creating different types of posts and measure the insights and engagement until you find out what resonates most with your audience.
  • You could also consider hiring a professional to create content for you

7. Get to know your customers.

Getting to know your customers is the most important thing you can do for your business. Once you know their likes, dislikes, and preferences, it’s much easier to sell them products they’ll love.

You might be wondering how to go about doing this. It’s actually not that difficult! Here are some things that are useful when getting to know your customers:

  • What do they want?
  • What do they need?
  • Their preferred language (for example, if they’re in a different country than yours)
  • Their age group (this is especially important if you’re selling something for babies or children)
  • Gender

8. Provide valuable content.

Providing valuable content is one of the best ways to market your business. This content can be in the form of a blog post, an article, or any other type of written work. It’s important that you provide tips and advice that is useful to your audience. You should share information about yourself as well as your experiences, opinions and knowledge on the topic at hand. It’s also a good idea to add some humour when possible! This will help build trust with your customers because they know they can trust you not only with their money but also with their time – both valuable commodities!

via GIPHY

9. Offer testimonials, reviews and before-and-afters.

We discussed testimonials earlier in this blog post. You can also use video reviews from clients, both unscripted and following a specific Q&A format. Before and After shots are also a fantastic way to really engage with your audience visually and this type of content is perfect for both your website and your social media posts.

10. Paid advertising

Paid advertising can be an effective way to reach a specific audience. The big upside is that paid ads allow you to create a specific ad campaign and target potential customers based on their demographics and interests. For example, if you’re looking for people who are interested in online marketing strategies for small businesses, then Meta’s targeting options can help you attract just those people. In addition to age range, location and gender-based preferences, Meta offers additional ways of targeting users’ interests across various platforms.

Word of mouth marketing is the best way to grow your business, but there are ways to utilise online and traditional marketing strategies to gain new customers regularly.

Word of mouth marketing is the best way to grow your business, but there are ways to utilise online and traditional marketing strategies to gain new customers regularly.

Online Small Business Marketing Strategies :

  • Social Media – Create a Facebook Page and/or Instagram Account. Use these accounts as a way to engage with current customers, share news about your company and products, post photos of events in your community and more. You can also use these platforms as a way for potential customers to learn more about you or contact you directly if they have questions or want more information.
  • Email Lists – Create an email list so that when people sign up for it (e.g., by filling out their email address at checkout), they receive emails from you on a regular basis about special offers or new products/services from your business.. It’s important not only that people know about these updates but also what value each update has for them personally (e.g., special discounts). This strategy can be especially effective if combined with other online marketing efforts like paid ads on Google Ads or Facebook Ads because it allows businesses greater control over their budgets while still reaching potential customers who may not have been exposed otherwise!

These marketing strategies can help you get started. Try one or try them all, but make sure to use the same call-to-action for at least three months so that you can determine if it is working for your business. Keep an eye on your insights if you are using instagram or facebook so you can accurately track how your efforts are paying off!

Need help with your marketing strategy or content marketing? Get in touch with me here.

Need some inspiration, advice, strategies or tips?
Sign up to our mailing list