“Design is not just what it looks like and feels like, design is how it works” – Steve Jobs.

Your website is your first digital impression, it should reflect everything you want potential customers to know and remember about your business. So what makes a good website? Effective web design is judged by the users of the website and not the website owners, and form (how it looks) must be as important as function (how it works).

Responsive, minimalist and user-friendly sites that feature fewer pages, with simpler designs and more blank space are becoming more prevalent as businesses realise that usability ranks high on the list of potential visitors and customers. Simple, intuitive, and functional navigation, as well as being fully optimised for the mobile experience, are important features and critical in setting your website apart from the competition.

Pop Media will work with you to review, optimise or create a site that suits your business and delivers the best possible user experience.